Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Kentucky fried chicken in Kenya"
Now showing items 1-1 of 1
-
Adoption of Social Media Networks as an Innovative New Market Entry Strategy by Kentucky Fried Chicken in Kenya
(School of Business, 2012)Social networks and social media are part of a phenomenon that is changing the way organizations communicate with their customers and potential customers in a new market segment. Social media marketing programs usually ...