Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Kenya Television Network (KTN)"
Now showing items 1-2 of 2
-
Competitive strategies adopted by the Kenya Television Network (KTN) of the Standard Group
(School of Business, University of Nairobi, 2008)The objectives of this study were to determine the dimensions of competition faced by KTN and also establish the competitive strategies KTN has adopted to cope with the challenges of increased competition in the Broadcast ... -
Strategic responses by Kenya Television Network’s broadcast programming to the changing competitive environment
(School of Business, University of Nairobi, 2012-11)This study was conducted to investigate the strategic responses adopted by Kenya Television Network due to changes in external environment with particular attention to broadcast programming. The study probed how changes ...