Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Keroche Industries"
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Measuring Brand Equity:an Investigation of the Kenyan Malted Beer Industry in the East African Breweries Limited and Keroche Industries
(School of Business, University of Nairobi, 2011)Measuring brand equity has been a big challenge for brand managers and marketers in Kenya and Africa in general. As a manager one need to have the necessary skills to measure brand equity overtime so as to be kept up to ...