Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Large fast food restaurants"
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Strategic responses to competition among large fast food restaurants in Nairobi central business district
(University of UniversitySchool of Business, 2010)The fast food industry in Nairobi Central Business District has in the past years witnessed dramatic changes brought about by competition. The fast food outlets try to outdo each other by way of differentiation in terms ...