Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Large manufacturing Firms In Nairobi"
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Competitive Strategies and Competitive Advantage of Large Manufacturing Firms in Nairobi, Kenya
(University of Nairobi, 2017)The environment is faced with constant changes which make it dynamic and complex. Due to this, firms have been compelled to adopt competitive strategies in order to gain competitive advantage over their rivals. The research ...