Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Large-Scale Manufacturing Firms In Kenya"
Now showing items 1-1 of 1
-
Customer Relationship Management Practices, Firm Characteristics, Market Orientation, And Performance Of Large-Scale Manufacturing Firms In Kenya
(University of Nairobi, 2017)Given that the environment under which businesses operate have become more turbulent, the key issue the firms face is no longer simply about providing good quality products or services, but also retaining loyal customers ...