Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Liberalization"
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The extent of usage of the marketing mix variables in the shipping industry in Kenya
(School of Business, University of Nairobi, 2001-09)The recent trends of liberalization and globalization would entail that marketing strategy the world over be almost similar. This study reveals that the marketing mix variables, which are, the engine driving competitive ... -
Responses of Kenya Reinsurance Corporation Limited to the Challenges of Globalization of the Reinsurance Industry
(University of Nairobi,, 2007-07)Kenya Reinsurance Corporation, just like any other organization, whether public or private sector is affected by turbulent environment because every organization has to interact with the environment for survival. It becomes ... -
Strategic responses to challenges of liberalization by DT Dobie Kenya Ltd
(School of Business, 2009)The purpose of this study is to establish strategic responses employed by DT Dobie towards the challenges of liberalization. Since the liberalization of the automotive industry in Kenya, a lot has happened to the industry. ...