Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Low Insurance Service Penetration And Performance In The Local Industry"
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Strategic Innovative Responses Adopted By General Insurance Firms To Elevate Low Insurance Service Penetration And Performance In The Local Industry
(University of Nairobi, 2016-11)Firms need to define their mission and vision and develop strategies that will ultimately result in competitive advantage (Pearce and Robinson 2003). A firm’s survival in a changing and turbulent business environment is ...