Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "MANUFACTURERS"
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Differentiation Strategies Adopted by Manufacturers of Fast Moving Consumer Goods in Nairobi
(University of Nairobi, 2007)The fast moving consumer goods manufacturers (FMCG) are faced with intensified competition, consumers who are more value conscious and less brand loyal, dwindling product life cycles and increasingly powerful retailers; ... -
Distribution strategies adopted by wines and alcoholic spirits manufacturers and importers in Nairobi, Kenya
(University of Nairobi, 2008)The objective of the study was to establish the distribution strategies adopted by wines and alcoholic wines manufacturers and importers in Nairobi and then to determine the factors influencing the choice of distribution ...