Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "MEDIA"
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A survey of media consumer market segmentation practices used by television stations in Kenya
(University of Nairobi, 2008)This management project surveyed the consumer market segmentation practices used by television stations in Kenya. The project was to determine whether TV stations do segment their customers, and the variables they use ...