Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Manufacturers in Kenya"
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The use of corporate identity media as a marketing Tool among fast moving consumer goods Manufacturers in Kenya
(School of Business, 2004)The objectives of this study was to determine the extent to which Corporate Identitymedia is used as a marketing tool by firms dealing in Fast Moving Consumer Goods in Kenya, to determine the benefits of the use of ...