Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Market"
Now showing items 1-2 of 2
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TESTING THE WEAK-FORM EFFICIENCY OF THE NAIROBI SECURITIES EXCHANGE MARKET
(UoN, 2018-11)In an efficient market, prices of securities always respond rapidly and accurately to new information because there are no delays in system facilitation of trading. The main purpose of the study was to test whether the ... -
The use of market segmentation as a strategic management tool by commercial banks in Kenya
(School of Business, 2012-10)Strategic management seeks to coordinate and integrate the activities of the various functional areas of a business in order to achieve long-term organizational objectives. Segmentation is central to strategy because ...