Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Market Segmentation"
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Empirical Investigation Into the Market Segmentation Strategies Used by Commercial Banks in Kenya
(University of Nairobi, School of Business, 2008)This was a survey study of the segmentation strategies used by commercial banks in Kenya. The study was investigating the extend which market segmentation strategies are employed by commercial banks and the benefits of ...