Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Market oriented strategies"
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Marketing oriented strategies adopted by Kenya Airways Ltd in foreign markets
(School of Business, University of Nairobi, 2010)To the best of the researcher’s knowledge, no study had been done on the foreign market strategy adopted by Kenya Airways. This was despite its success in establishing networks in many nations of the world. This study ...