Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Market positioning"
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Market positioning strategies adopted by courier companies Kenya
(School of Business, University of Nairobi, 2008-09)This study was conducted with the objective of establishing the Market positioning strategies adopted by Courier companies in Kenya, and the challenges faced by Courier companies in their attempt to position their services ...