Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Market research"
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Marketing research in micro and small enterprises:A case study of enterprises in the Nairobi Central Business District
(School of Business, University of Nairobi, 2003-09)This study is meant to be a contribution by part of a wider group of scholars towards determining the main factors that influence the growth of MSEs. Most studies in the past had tended to over concentrate on the aspect ...