Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Marketing Strategies"
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Application of customer relationship marketing strategies by classified hotels in Kenya
(University of NairobiSchool of Business, College of Humanities and Social Sciences, 2006)The purpose of this study was to establish the extent and applicability of customer relationship marketing (RM) strategies in the hotel industry environment in Kenya. The objectives of the study were to establish the ...