Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Marketing Strategies, Consumer- Based Brand Equity, Organizational Characteristics, Performance of Insurance Companies in Kenya"
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Marketing Strategies, Consumer- Based Brand Equity, Organizational Characteristics and Performance of Insurance Companies in Kenya
(University of Nairobi, 2023)The broad purpose of the study was to establish the influence of marketing strategies on performance of insurance companies in Kenya. The study also sought to establish the moderating effect of organizational characteristics ...