Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Marketing Strategies Adopted By Kenya Tourist Board To Market"
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Marketing Strategies Adopted By Kenya Tourist Board To Market Kenya As A Tourism Destination
(University of Nairobi, 2011-11)Tourism is one of the major contributors to the country’s GDP therefore an important pillar in the Kenya’s economy. This study is conducted to determine one objective; the marketing strategies applied by Kenya Tourist Board ...