Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Marketing Strategies Adtopted by Local Fashion Houses to Enhance Market Penetration"
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Marketing Strategies Adtopted by Local Fashion Houses to Enhance Market Penetration
(University of Nairobi, 2016)Marketing plays an essential role in the growth of enterprises. This is mainly because a marketing strategy aids in identifying customers who the business can competitively serve, and tailoring product offerings, prices, ...