Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Marketing Strategies on Customer Retention"
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The Effects of Marketing Strategies on Customer Retention; a Case of the Health Insurance in Kenya
(University of Nairobi, 2016)The research study was done to establish the association among marketing strategies and customer retention in health insurance industry in Kenya. To achieve this information was gathered by use of structured questionnaires; ...