Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Marketing and Customer Loyalty"
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Relationship Marketing and Customer Loyalty in Selected Tier One Deposit Taking Saccos in Kenya
(university of nairobi, 2018)The objective of the study was to establish the influence of relationship marketing on customer loyalty in selected tier one deposit taking SACCOs in Kenya. The study adopted a descriptive cross sectional survey with a ...