Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Marketing communication"
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Effects of emerging marketing communication strategies on organizational Performance a case of beauty products companies
(University of Nairobi, 2014-08)The purpose of the study was to establish the effects of emerging marketing Communication strategies on organizational performance with reference to beauty products companies. The study adopted descriptive research design. ...