Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Marketing strategies"
Now showing items 1-4 of 4
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The effectiveness of marketing strategies on sales performance of pharmaceutical companies in Nairobi, Kenya
(School of business, 2011)The pharmaceutical sector in Kenya has been expanding at an increasing rate and is becoming intensely competitive. As such, every organization needs to adopt some strategies which will enable it to have a competitive ... -
Effects of marketing strategies on the performance of insurance companies in Kenya
(School of Business, University of Nairobi, 2010-10)The purpose of this study was to determine the effects of different marketing strategies on the performance of insurance companies in Kenya. In order to operationalize the phenomena understudy the following variables ... -
Marketing Strategies Adopted by Small and Medium Enterprises in Nairobi Central Business District
(School of Business, 2012)The marketing concept of building an organization around the profitable satisfaction of customer needs has helped firms to achieve success in high-growth, moderately competitive markets. However, to be successful in markets ... -
Marketing strategies, environmental dynamics and performance of banana small scale farmers in muranga and meru counties,kenya
(2015-10)The study objectives were to determine the effects of marketing strategies on the small scale farmers’ performance in the banana markets in Murang’a and Meru Counties. To determine the effect of environmental dynamics ...