Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Masaba north district"
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Strategic marketing practices adopted by micro and small barber enterprises in Masaba north district, Kenya
(School of Business, 2012-11)The motivation behind this study was the fact that in the face of the current high unemployment and economic hardships small businesses have remained a source of livelihood to citizens in Kenya. Indeed, it is the small ...