Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Mass Market Strategy"
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Mass Market Strategy and Growth of Commercial Banks in Kenya
(University Of Nairobi, 2016)Commercial banks in the world have continued to implement market innovations strategy so that they remain competitive. These help in delivering a broad range of value-added products and services to customers. The introduction ...