Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "McKinsey Matrix."
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An Application of McKinsey Matrix in the Assessment of Route Attractiveness in Kenya Airways Ltd
(University of NairobiSchool of Business, College of Humanities and Social Sciences, 2006)The study set out to find out whether the McKinsey Matrix is applicable as a market assessment tool within the context of Kenya Airways. The motivation behind the study was the pressure that has been brought on to airlines ...