Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Media Houses"
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Effect of market strategies on the financial performance of media houses in Kenya
(University of Nairobi, 2008)Decisions by managers have a strategic impact and contribute to strategic change in an organization. The organization is shown as one of a number of competitors in an industry; and to a greater or lesser degree these ...