Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Metaphors"
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The Use Of Metaphors In Advertising
(University of Nairobi, 2019)The study investigated the use of metaphors in food and drinks advertising slogans. These metaphors were analyzed using the conceptual metaphor theory which was developed by researchers in the field of cognitive linguistics. ...