Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Mount Kenya Bottlers"
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Response strategies by Mount Kenya Bottlers to changes in the external environment
(School of Business, University of Nairobi, 2012-10)Environmental turbulence has led to rapid changes in technology, increases in consumer tastes and preferences and an ever increasing and unpredictable competitive business terrain across the economy. Business managers are ...