Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Moving Consumer Goods Companies In Kisumu"
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Selective Distribution Strategy and Competitive Advantage of Fast Moving Consumer Goods Companies in Kisumu County
(University of Nairobi, 2018)To survive in the competitive marketing environment, fast moving consumer goods manufacturing firms need to adopt selective distribution strategy so as to attract and retain customer thus long term relationships and growth ...