Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Nation Media Group Limited"
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Competitive strategies adopted by Nation Media Group Limited
(University of NairobiSchool of Business, College of Humanities and Social Sciences, 2007)One of the challenges presented by a dynamic environment is increased competition. Competition is indeed a very complex phenomenon that is manifested not only in other industry players but also in form of customers, ...