Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "National Branding In Promoting Tourism In Kenya"
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The Role Of National Branding In Promoting Tourism In Kenya: A Case Of Hotels In Nairobi Central Business District
(University Of Nairobi, 2016)Globalization has brought about competitiveness among nations. Nations can no longer sit back and wait for tourists to visit their countries. Marketing of national attributes and creating awareness of what they possess has ...