Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "PHARMACIES"
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A Survey of Positioning Strategies Used by Pharmacies in Nairobi
(University of Nairobi, 2007)The pharmacies in Nairobi today are facing stiff competition and are operating in a highly turbulent environment. For enterprises to survive this stiff competition, it has been necessary to develop positioning strategies ...