Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Petroleum"
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A competitive strategies adopted by petroleum retail stations in Kenya
(School of Business, University of Nairobi, 2007-10)The objectives of this study were two; to identify the competitive strategies being applied by the petroleum service stations in Mombasa by using Porter's Generic Model of cost leadership, differentiation and focus ...