Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Public Relations Management and Strategy Implementation for Firms Listed at the Nairobi Securities Exchange"
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Public Relations Management and Strategy Implementation for Firms Listed at the Nairobi Securities Exchange
(University of Nairobi, 2018)The managements of companies lack the control over how their stakeholders perceive the organization but in managing their own behavior the organizations can influence the stakeholders’ perceptions. Therefore, public relations ...