Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Public Relations as a Marketing Communication Tool- the Case of Naivas Supermarkets, Nairobi County"
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Public Relations as a Marketing Communication Tool- the Case of Naivas Supermarkets, Nairobi County
(2019)This study sought to investigate the public relations as a marketing communication tool in Naivas Supermarkets. The objectives of the study were to establish the effectiveness of Public Relations tools and media channels ...