Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Public behavior"
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Usage of social marketing strategies in changing public behavior:A case for "rural enterprise and agri-business promotion project"
(School of Business, University of Nairobi, 2003-10)This case study looked at the application of social marketing strategy tools with respect to the Rural Enterprise and Promotion Project, a horticultural marketing project run under CARE Kenya, in Makueni District. These ...