Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Pyramid Marketing Strategies"
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Bottom of the Pyramid Marketing Strategies and Performance of Insurance Companies in Kenya
(University of Nairobi, 2017)The aim of the study was to establish the bottom of the pyramid marketing strategies and performance of insurance companies in Kenya. The specific objectives were to establish bottom of the pyramid marketing strategies ...