Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "RIFT VALLEY RAILWAYS"
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Freight customers’ perception of service quality by Rift Valley Railways
(University of Nairobi, 2008)The marketing environment all over the world has changed posing serious challenges to the survival and profitability of firms (Mbau 2000). In this competitive environment, quality service is critical to corporate success ...