Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Rebranding strategy"
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Rebranding Strategy and Performance of National Bank of Kenya
(University of Nairobi, 2016-11)Organizations throughout the world have had to use one strategy or another, in order to improve their performance. This is as a result of the emerging trends that have intensified the level of competition among different ...