Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Relationship marketing"
Now showing items 1-2 of 2
-
The Application of Relationship Marketing in Kenya Commercial Bank Limited
(School of Business, 2012)The increasing globalization and technological advancement has increased marketing activities among and between nations. This has created stiff competition among firms indifferent industries. The banking industry in Kenya ... -
The effect of relationship marketing amongst the stakeholders of the East African breweries limited
(School of Business, University of Nairobi, 2012-10)Customer relationships are the lifeblood of every good company. Relationships between a company and their customers, distributors, employees, referral sources, are vital to continued, sustained growth, and stability. Loyal ...