Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Retail banking"
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Competitive strategies adopted by kenya Commercial bank limited in retail banking
(School of Business, 2012)Over the years there have been changes in the Kenyan economy and banks have not been spared from the impact of these changes. The aim of this study was to establish strategies used by Kenya Commercial Bank (KCB) to gain ...