Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Role of Internet Marketing Strategies"
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The Role of Internet Marketing Strategies in Lead Generation to Small Enterprises in Nairobi Central Business District, Kenya
(University of Nairobi, 2017)This study focused on the role of internet marketing in lead generation to small enterprises in Nairobi Central Business District. The study objectives were to establish the extent to which small businesses are using ...