Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Small and Medium Enterprises in Kenya"
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The Effects of Marketing Strategies on Sales Performance of Small and Medium Enterprises in Kenya
(University of Nairobi, 2017)Small and medium enterprises in Kenya are shrinking rapidly. Competition is stiff within the small and medium enterprises and product performance has not been effective compared to the last decade. the challenge currently ...