Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Small and Micro Enterprises"
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Strategic Responses Adopted by Kcb Bank Kenya Ltd Towards Small and Micro Enterprises to Gain Competitive Advantage in Kenya
(University of Nairobi, 2017)There is a notable growth and development of the banking industry in terms of revenues, deposits, as well as the profits; a move that has brought about increased competition. This project investigated the strategic responses ...