Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Social Media Marketing"
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The Effect Of Social Media Marketing On Brand Awareness In The Hotel Industry In Kisumu City
(University Of Nairobi, 2019)Social media marketing has become the most preferred method for advertisements in the wake of internet development. Business outlets have realized the use of online platforms to promote their services and products. This ... -
The Influence of Social Media Marketing on Brand Awareness: a Survey on Consumers of Soft Drink Beverages in Kisumu City, Kenya
(university of nairobi, 2018)Brand awareness is the reasons why brands are purchased. The use of social media is one way brands increase global awareness, with the growing competition among different brands, getting noticed has become challenging. The ... -
Influence Of Social Media Marketing On Performance Of Small And Medium Enterprises In Nairobi County, Kenya
(University of Nairobi, 2018)In the most recent time, popularity of social media has grown tremendously in the last decade and is projected to grow even more in the coming years. Underpinned by marketing equity and Chaffey’s theories, the current study ...