Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Social Media Marketing, Challenges"
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Social Media Marketing, Challenges and Performance of Startup Companies in Nairobi
(University of Nairobi, 2017)This study sought to establish the influence of social media marketing on the performance of startup companies in Nairobi, Kenya. The main objectives were: to determine the most widely used social media tools by Startup ...