Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Social marketing"
Now showing items 1-2 of 2
-
Adoption of Social Marketing Concept by Private Hospitals in Nairobi
(School of business, 2011-10)The purpose of this study is to determine the extent to which hospitals have adopted social marketing concept and determine factors hindering social marketing among hospitals in Nairobi. The study used a descriptive ... -
Usage of social marketing strategies in changing public behavior:A case for "rural enterprise and agri-business promotion project"
(School of Business, University of Nairobi, 2003-10)This case study looked at the application of social marketing strategy tools with respect to the Rural Enterprise and Promotion Project, a horticultural marketing project run under CARE Kenya, in Makueni District. These ...