Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Social marketing mix"
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The Social Marketing Mix Used by Non-governmental Organizations in Their Hiv/aids Campaigns in Kenya
(University of NairobiSchool of Business, 2005)The HIV/ AIDS epidemic is biggest obstacle to reducing poverty and to achieving the Millenium Development Goals (MDGs). Social Marketing is the use of marketing principles and techniques to influence a target audience ...